• Increase volume of sales among current customers
• Acquire new customers
• Build or improve relationships with customers and prospects
• Cross-sell additional products
• Establish a referral program
• Sell your products directly
• Persuade dealers to stock more of your product
• Obtain qualified leads for your sales force
• Test and measure different offers
• Survey your prospects and find out what their opinions are
This is the oldest and most common form of direct marketing. A direct mail piece can be designed to make an instant sale or simply inform the recipient about a particular company's product and/or services. It allows the marketer to design direct mail pieces in many different formats such as colourful eye catching postcards or multi-page catalogs. Whatever the desired outcome of a direct mail campaign, one fact remains - direct mail is a proven and cost effective way to reach customers.
The success of your postal campaign will depend on the mailing lists you purchase. Deciding whom you want to target with your mailing is the only way to ensure that you will have the desired effect, so you need to think about your criteria very carefully. The idea is to be as specific as you can, so that you can target your best prospects. Remember, the lists you buy will determine whether your postal campaign will bring in sales or simply be thrown away as junk mail. For ideas on how make your postal campaign more successful visit, our
tips for an effective
Most Common Direct Mail Pieces
-- are generally easier and quicker to produce because they tend to be shorter and less involved. Self-mailers require no outside envelope or collating and stuffing, so they are less expensive to produce.
-- postcards give a sense of urgency and informality. Double postcards are easy to use: just tear off the return postcard, check the boxes, and put it in the mail. A postcard mails first class for less than a letter goes bulk rate, so you receive greater delivery at lower costs.
-- people buy from catalogs because of convenience. It’s another great medium for providing colour pictures of your products with more detailed information than brochures. Catalogs are also more likely to be saved and have a better change of being read.
-- great for providing quick and simple messages along with flashy colour pictures. A multi-colour brochure will always get a better response than a one-colour brochure. Put your selling message and prime benefits on the front cover. Most people won't read past the cover unless you've piqued their interest.
-- the most common form of direct mail. Letters should be personalized and can include an order form or business reply envelope. A stamp tends to increase the chance of being read as it implies the piece was sent personally to the recipient, rather than sent in bulk.
the faster, cheaper and better the results. Remember that size doesn't always matter. Choose the most targeted list, not the one with the most names on it.
The List Wiz’s industry-leading solutions eliminate duplicates and ensure deliverability which minimizes mailing costs. All postal lists are updated on a regular basis - names are scrubbed from the most recent "do-not-mail" requests, deceased contact names and NCOA (National Change of Address) requests.
Fortunately postal list can be customized to suit any marketing need. There are databases of
names and addresses available for almost any type of mailing, so the more precise you are with your selection,
With access to over 70,000 lists, The List Wiz can provide postal contacts located in the USA, Canada or internationally. Whether you’re trying to contact