Consumer lists are used to promote products and services to the massive and diverse consumer market. Consumer lists may be selected by location, behavior and interests, activities, demographics (age, income, gender, ethnicity) and so on.
A consumer lists will contain the standard data such as name and mailing address. If it’s relevant, telephone and e-mail address may also be supplied.
By including demographic selects you can target your consumer lists with a precision that will improve your response rates, increase sales opportunities, and lower your marketing costs. Consumer lists can be further targeted by the following selects: